DTH Creative is a boutique consultancy helping studios strengthen their creative direction, improve product performance, and build smarter production processes.

With over 20 years of hands-on experience in iGaming, land-based, and social slots, we bring deep insight into what makes visuals perform, and why teams succeed or stall.

From creative audits and art briefs to full-scale direction and strategic process design, we guide studios toward clarity, efficiency, and measurable creative impact.

SERVICES

Silhouette of a director's folding chair against a black background.
A white chess knight piece on a round base with black background.

Creative Direction

Product Strategy

A simple black and white organizational chart with four connected squares, one at the top and three below, representing a hierarchy or structure.
Icon of a slot machine with three sevens on the display and a lever on the right side.

Process Improvement

Game Audits

Icon of a document with a light bulb symbol, indicating ideas or creativity, on a black background.

Creative Briefs

Features & Mentions
Man in a dark suit smiling in front of a cartoon background with bookshelves, a lamp, and a bust sculpture. The iGaming Gazette logo is in the top right corner, and there is a caption at the bottom saying "The art of game creation: What makes a standout slot game?".
A thumbnail featuring a smiling cartoon jester with half-colored face and hair and showing a logo 'GO HIGH JOKER' in the top right and a slogan 'MADE BY HAND, NOT HYPE' in the bottom left, all on a blue concentric circle background.
Two men standing in front of a digital circuit background with the text 'AI' in large letters and a logo in the top right corner. A purple banner at the bottom contains the text 'AI and Gen Z - Roundtable with Vsevolod Lapin, Deputy CEO at Playson and Douglas Hand, Art Director at RubyPlay'.

Latest Projects

Three cartoon pigs with crowns and glasses, surrounded by gold coins, with the text "JMANIA LUCKY PYGGS" below.
A pharaoh-like figure with glowing eyes holds a fiery yellow orb in the left hand and an icy blue orb in the right, with a pyramid in the background and the text "GIGA MATCH EGYPT" at the bottom.
Three cartoon buffaloes with crowns and jewelry, sitting in front of a fireplace with gold coins, in a colorful game cover titled 'JMania 3 Buffalo'.
Colorful digital illustration featuring a large diamond, a golden crown on top, a red cherry, a yellow lemon, and neon lights, with the text "Mad Hit Diamonds" at the bottom.
Colorful cartoon Joker character with a big smile and juggling balls, surrounded by animated fruits with expressive faces, promoting the game 'Go High Joker'.

All games, logos and images are © Copyright RubyPlay Ltd

COMPANIES WE’VE WORKED WITH

White logo of Games Lab featuring the letters GL in a simple geometric design on a transparent background
White logo of Scientific Games featuring stylized SC letters and a grid of small squares on a transparent background
Logo of Century Games with bold white text on a transparent background
Playtech logo in white text on a transparent background
White RubyPlay logo on a transparent background

Ready to make your next title the one players can’t stop spinning?
Contact us to book a free 30-min introduction today.